Your AI marketing expert

You built the business.
Now it's time to grow it.

Insigli is the AI marketing expertise your business deserves — a virtual CMO that listens to your story, builds a real strategy, and measures what matters. No jargon. No guesswork.

73%
of small business owners lack confidence in their marketing ¹
67%
have no documented marketing plan at all ²
331%
more likely to succeed with a documented strategy ³

Marketing isn't failing because you're not trying. It's failing because no one's leading it.

Agencies charge for opacity

Retainers of €2,500–€15,000/month. You can't tell what's working, what's wasted, or whether you even need half of what they're doing.

Tools assume you're a marketer

HubSpot, Mailchimp, Google Analytics — powerful dashboards that stare back at you blankly. They tell you what happened, not what to do about it.

You're guessing, and you know it

Posting on Instagram because someone said you should. Running ads because a competitor does. No strategy, no measurement, no idea if any of it connects.

From zero strategy to full clarity

Insigli doesn't hand you a template. It asks the questions a CMO would ask, then builds the strategy a CMO would build.

What changes when you start

The shift from figuring it out alone to having a marketing expert working alongside you.

Without Insigli

Strategy
Patchwork of tips from blogs and social media
Execution
Post when you remember, boost what seems right
Measurement
Check follower counts, hope for the best
Confidence
Low — you know you're guessing
Cost
Your time + wasted ad spend

With Insigli

Strategy
Complete, documented, built from your business data
Execution
Prioritised action plan with clear next steps
Measurement
Real goals, real data, explained in plain language
Confidence
High — every decision has reasoning behind it
Cost
A fraction of an agency retainer
Without Insigli
With Insigli
Strategy
Patchwork of tips from blogs and social media
Complete, documented, built from your business data
Execution
Post when you remember, boost what seems right
Prioritised action plan with clear next steps
Measurement
Check follower counts, hope for the best
Real goals, real data, explained in plain language
Confidence
Low — you know you're guessing
High — every decision has reasoning behind it
Cost
Your time + wasted ad spend
A fraction of an agency retainer

Built on transparency. Earning trust before asking for it.

Every recommendation is explained

Insigli doesn't just tell you what to do. It tells you why — connecting every suggestion back to your specific business, your data, and established marketing principles.

You are always the decision maker

Insigli provides expertise. You approve, reject, or refine. No black boxes, no auto-pilot decisions you didn't agree to.

Your data stays your data

SOC2-ready architecture from day one. Your brand intelligence, performance data, and business details are never shared or used to train models for others.

Expert-reviewed quality

During early access, every AI-generated strategy is reviewed by an experienced marketing professional before delivery. We earn trust with quality, not promises.

Gets smarter with your business

The longer you use Insigli, the deeper it understands your brand, your market, and what works for you specifically. Compounding intelligence, not static templates.

Honest about what it is

Insigli is an AI-powered platform. It won't attempt to mimic human intuition. Instead, it delivers consistency, transparency, and accountability that's difficult to achieve through manual effort alone.

The Marketing Language Model

Most AI tools give you generic advice from the same large language model everyone else uses. Insigli is different. Underneath our AI sits a proprietary three-layer intelligence system built specifically for marketing strategy — trained on validated frameworks, grounded in real industry data, and getting sharper with every business on the platform.

Layer 1 — The Playbook

Validated analytical frameworks

A library of structured marketing methodologies — the analytical process a real CMO follows — encoded as computable logic. When Insigli recommends a channel mix, it's not a guess. It's running a weighted scoring model across five dimensions specific to your industry, geography, budget, and goals. Every framework is validated by a marketing expert before it's used in production.

Layer 2 — The Benchmarks

Real industry data, not averages

Insigli's recommendations are grounded in real numbers: what channels cost in your market, what conversion rates to expect in your industry, how similar businesses allocate their budgets. This data is sourced from ad platform APIs, industry reports, and expert review — and updated on a regular cadence so recommendations don't drift out of date.

Layer 3 — The Learning Loop

Gets smarter from real outcomes

Every strategy is shaped around what works for businesses like yours. As results come in and are reviewed by experts, the platform gets better at tailoring recommendations to your specific goals, budget, and market. The guidance you see is adjusted to reflect what’s proven effective for your kind of business. Over time, the experience becomes increasingly personalized—helping you make decisions with more confidence and less guesswork.

How a strategy recommendation is made
Your Business Industry · Budget · Goals Location · Team · Competitors LAYER 1 — THE PLAYBOOK Validated analytical frameworks Channel scoring · Budget allocation · Goal setting Funnel mapping · Persona generation LAYER 2 — THE BENCHMARKS Real industry data Channel costs · Conversion rates · Peer adoption Seasonal patterns · Audience demographics LAYER 3 — THE LEARNING LOOP Outcomes from real businesses Anonymised · Aggregated · Continuously improving Your personalised marketing strategy

Ready to stop guessing?

Join the early access programme and get a complete marketing strategy built around your business — with expert review included.

Request early access
Limited spots. No credit card required.